Affinity Gaming Drops Herbst Name in 'Fresh Start'

Affinity Gaming Drops Herbst Name in 'Fresh Start'

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LAS VEGAS  -- Affinity Gaming LLC is shedding the Herbst Gaming name following bankruptcy reorganization and the departure of Herbst family members.

Company chief David Ross said in a statement that the Monday move reflects a "fresh start" with a new corporate identity, a new board of directors and new corporate management.

The Las Vegas-based operator has 12 casinos and some 6,000 slot machines in Nevada. That includes three resorts at the Interstate 15 Nevada-California state line town of Primm, and the Terrible's Hotel & Casino east of the Las Vegas Strip.

The company has two casinos in Missouri and one in Iowa. Herbst Gaming emerged from bankruptcy in December. The Las Vegas Review-Journal reports that company debt was reduced with the reorganization from $1.1 billion to about $350 million.

(Copyright 2011 by The Associated Press. All Rights Reserved.)

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