LAS VEGAS - Welcome to fabulous Las Vegas. The entertainment capital of the world brings to mind a famous catchphrase.
"What happens in Vegas stays in Vegas," said Arizona tourist Rebecca Wells.
The slogan has been a jackpot for Las Vegas. Too many Tweets, texts, and Facebook status updates, however, are spoiling the Las Vegas mantra of "What happens here stays here."
Some tourists are telling all for free in this age of instantaneous information sharing. After all, the crew from "The Hangover" wouldn't want pictures of their crazy Vegas moments blasted out online for everyone back home to see.
That's why the Las Vegas Convention and Visitors Authority has launched a new ad campaign aimed at ensuring visitors adhere to the "What happens here stays here" code.
Learn More About the New Campaign
"Just don't go too far," one of the ads says. "Stop, think before you pick up a smart phone, and ask yourself, is this maybe what they mean when they say, 'What happens here stays here'?"
"It really is just tongue-in-cheek," said LVCVA Senior Vice President of Marketing Cathy Tull. "We're not telling them what to share and what not to share. But, it's one of those how far do you (go) before you've gone too far? And, we all know that there are people out there who are over sharers."
"I'm not going to post anymore pictures. I'm not going to Tweet," an actress says in one of the ads.
"There are consequences for breaking the code. Report friends and learn more at VisitLasVegas.com," an announcer adds.
Seattle tourist Cassandra Fochtman adheres to the "Only Vegas" code.
"It's top secret," she said. "We can't talk about it. What happens in Vegas stays in Vegas."
"For $20 bucks, I will tell you what happened last night, and it was awesome," said Seattle tourist Kevin Fochtman.
Despite the new campaign, the LVCVA does encourage visitors to post freely about our high-end hotels, world-famous restaurants, and shows.
The campaign includes TV ads as well as a website. In fact, visitors are encouraged to take an oath online that they will practice "safe text". You can even report those who violate the code.
The new spots are a fun reminder to stop the information overload about this discreet adult playground, because after all, what happens here stays here.
